Copy Chemist

 We know that branding is about defining the story of a product, creating a narrative of which people want to be a part. In many cases, like the natural brands that occur out of an individual’s passion (Clif Bars, Burt’s Bees) and become successful businesses, the personal stories are easy to integrate, part of the products themselves. But for those of us who do work that grows out of a place less easy to define to our clients and customers, the task is to find a compelling way to explain how we got where we are. And perhaps, we don’t even know…yet.

Some of us had a pivotal moment occur in our past that made us decide to pursue our line of work. For others, the path to our current employment came subtly, seeming accidental. The inspirational stories that led us where we are (…I knew then I wanted to save lives/make movies/sell houses) are wonderful to have. But the “accidental” arrival at a vocation is never really as happenstance as you might think. Be your own detective now and unravel the path that brought you where you are today. You may be amazed at the connections that are revealed, and the seemingly well-laid plan that brought you to your life’s work, with the skills and the passion you need to be the best at it.

 So what IS your story? I’d love to hear it.