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What’s Your Story?


by Emily Soares Proctor

Disney - Small World Taj Mahal
Image by Express Monorail via Flickr

We know that branding is about defining the story of a product, creating a narrative of which people want to be a part. In many cases, like the natural brands that occur out of an individual’s passion (Clif Bars, Burt’s Bees) and become successful businesses, the personal stories are easy to integrate, part of the products themselves. But for those of us who do work that grows out of a place less easy to define to our clients and customers, the task is to find a compelling way to explain how we got where we are. And perhaps, we don’t even know…yet.

Some of us had a pivotal moment occur in our past that made us decide to pursue our line of work. For others, the path to our current employment came subtly, seeming accidental. The inspirational stories that led us where we are (…I knew then I wanted to save lives/make movies/sell houses) are wonderful to have. But the “accidental” arrival at a vocation is never really as happenstance as you might think. Be your own detective now and unravel the path that brought you where you are today. You may be amazed at the connections that are revealed, and the seemingly well-laid plan that brought you to your life’s work, with the skills and the passion you need to be the best at it.

So what IS your story? I’d love to hear it.

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1 comment »

  1. Claudia says:

    I remember being told as a child that I was analytical. I didn’t understand what it meant at the time, and as a young adult, it was underdeveloped because I didn’t know how to focus.

    I now know just how intense this trait is for me and that I require complex problem solving to feel satisfaction in the work I perform. I also learned late in life that I want and need to use what I learn in a meaningful way.

    Technology consulting is an acquired interest that came to me accidently. I stepped into computer networking because I was at the right place at the right time. The more I understand the evolution of this industry, and the more I am challenged by it, the more I am fulfilled by working in this field. I can’t think of a better use of my time than to apply my skills to something that helps others protect and maintain their investments, memories, and their own life’s work with whatever piece of mind secure and stable technology offers.

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