High-Quality Content Underpins All Engagement

In a digital world, where spelling, grammar and complete sentences seem to have gone the way of cursive, quality writing is still the vital piece of  content that converts.

Like so many skills worth acquiring, writing seems easy to learn but is difficult to master. Everyone has done it since at least the first grade, right? But when you’re a business trying to get your message straight or hoping to create powerful copy that makes readers care about your product or service, writing can feel monumentally hard. Not just any words will do.

With years as a reporter, editor and marketer, I know all about getting to the heart of a story, making it snappy and creating converts out of readers. As a novelist and scriptwriter, I understand the power of narrative. It’s the glue that holds human communication together, because we all crave stories. And as a lifetime student of rhetoric and persuasion, I’m an expert on the structure and language required to shift opinion.

I love everything about content creation and am here to right (write?) the wrongs of so much sloppily done work. Read on for ways to make your content the best it can be!

~ Emily